My aim is to bring quality clothing to the gig scene, to give us our own identity. This isn’t about band merch it’s about elevating the style of those who live for music whether that is on the stage, in the crowd or anywhere in between. The name HWFG came naturally, it is something I regularly shout into the crowd when I’m on stage to hype up the audience, so that’s my message behind it all, Here We F***ing Go. This is fashion made for the music, inspired by the moments that matter.

Welcome to the club.